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Team, goals & events

Subordinate, service provider, or both.

Where its goals come from changes who is accountable.

A worker can extend the capacity of named sellers, holding their targets restricted to the accounts it covers. Or it can hold a remit of its own from the business, behaving as an internal service provider whose output a seller consumes. Most real deployments are both, which means the interesting question is not whose goals it has but what happens when they disagree.

Chartered or delegatedor a declared mix of the two
Allocated, not rankedbecause ranking starves the loser
Events never dialonly the dispatcher contacts anyone
Two operating models

It settles four questions that otherwise get answered inconsistently.

The distinction is not cosmetic, and it is usually visible in who signs for the deployment.

QuestionDelegatedChartered
Whose targets is it working to?The reps it is paired withThe business function that chartered it
Who may redirect it?Its reps, within their accountsThe remit owner. A rep may request, not redirect
Who is accountable for the outcome?The rep, whose authority it exercisesThe remit owner, with the rep accountable for anything committed on their accounts
What is a rep's relationship to it?Their workerA service they consume, with a service level and a feedback path

Delegated

The worker extends the capacity of named people and holds no targets of its own. Its goals are their goals, restricted to the accounts it covers. The natural shape when a worker is bought to make three sellers more effective.

Chartered

A remit from the business rather than from any individual. Two hundred qualified opportunities a quarter in the mid-market. Every installed base account touched quarterly. The top hundred targets mapped to the economic buyer. A capability the business owns rather than a tool an individual operates.

The account team

Paired with the people who close.

In either model the worker opens, navigates, qualifies and hands over to a sales representative, human or virtual, whose job is to close.

RoleResponsible forThe worker's relationship to them
Sales representativeThe commercial outcome. Owns the accountThe principal in a delegated model, the consumer in a chartered one. Qualified work hands over to them either way
Remit ownerThe worker's charter and its standing targetsPresent only in a chartered model. Sets and reviews the remit, and owns the outcome against it
Inside sales workerOpening, navigating, qualifying, coverage, intelligenceThe worker itself. There may be more than one on a large account
Pre-sales or solution engineerTechnical credibility and fitMay be scheduled inside their declared availability. Never spoken for technically
Marketing ownerCampaigns, content and the event calendarSupplies campaign lists, receives outcomes back, and is where asset requests go
Customer successAn existing customer's health and renewalOn a customer account, frequently the principal instead of the sales rep
Support ownerOpen issuesA support event is a sales event, and this is the link that makes that visible
Legal and contractsTerms and the signature processOutside the worker's authority entirely. It observes, and it escalates
Partner contactA co-selling or reselling relationshipFrequently at another organisation, which is why the team lives in the relationship graph
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One rule governs all of them. A worker may schedule, notify, prepare and hand over. It may never speak on behalf of a team member it has not been authorised by, and it may never assert another person's availability, opinion or commitment as fact. Offering a meeting with the solution engineer inside their declared availability is fine. Telling a customer what the solution engineer thinks is not.
Goals

Four kinds, and only one of them is narrowed.

A worker receives an assignment: a scope, the people it serves within it, and the charters it holds.

KindSet byExampleScoped?
CharteredThe remit ownerTwo hundred qualified opportunities a quarter in the mid-marketNo. The charter is its own scope
DelegatedA rep's own targetsTheir quota, coverage ratio and meeting countYes, to the accounts the worker holds
AccountEither, per accountReach the economic buyer. Protect this renewalInherently one account
StandingThe worker definitionGather budget authority and competitive position wherever the conversation allowsOpportunistic, everywhere

Delegated goals are computed, not copied. A charter is not narrowed at all, because the charter is the scope.

Copying a delegated target would be simpler and would be wrong within a fortnight, because a quota changes, an account is reassigned, a territory is redrawn, and a copied goal quietly carries on working towards a number nobody is carrying any more. Computing it means a territory redraw moves accounts and the numbers follow, with nobody reconfiguring anything.

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Two reps, two goal contexts

Not an average. Work on one rep's accounts counts towards that rep.

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A goal change lands immediately

With nobody reconfiguring anything. A territory redraw moves accounts, and the coverage targets recompute at the next cycle.

insights

Reported per goal

Against each charter, against each person's contribution, and against the fleet's own coverage and quality. A single number answers none of those.

When goals conflict

The interesting question is not whose goals. It is what happens when they disagree.

A worker holding a charter and two delegations will receive incompatible demands. An implicit resolution rule is one nobody can predict, so it is explicit, and it separates two kinds of conflict that need different answers.

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Capacity conflicts are settled by allocation, not by ranking. Most conflicts between goals are not disagreements about what is right. They are competition for the worker's hours, and ranking resolves those badly because a strict ordering starves whatever comes second. So each goal carries a declared share with an optional floor: sixty percent to a coverage charter, forty percent split across the reps it supports. Floors prevent starvation, so the loudest rep cannot consume the whole worker. Urgency modulates within an allocation and never across it, so a hot inbound lead jumps the queue inside the delegated pool without eating the chartered pool. And a breach is a recorded event rather than a silent adjustment, because an allocation quietly ignored for a month is indistinguishable from one that was never set.
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Directional conflicts are settled by restriction, and escalated. The charter says displace the incumbent; the rep has instructed that competitors are never mentioned at this account. Allocation cannot help, because the two want contradictory behaviour on the same subject. The more restrictive goal wins. The asymmetry decides it: acting on the ambitious goal when a restriction exists damages a customer relationship and that damage is not recoverable, while failing to act is a missed opportunity and is. Given an unresolved conflict the platform takes the recoverable failure. The worker never settles a directional conflict itself, and conflicts are detected when a charter or instruction is registered, rather than discovered three weeks later in a coverage number that does not add up.
Rules of engagement

What it may commit, without asking you first.

The pairing between a worker and a representative is a versioned configuration object, not a paragraph of prompt text somebody edits. It is the most frequently adjusted thing in a live deployment.

ClauseWhat it declares
Commit without askingWhat the worker may agree outright: a meeting inside your declared calendar windows, a callback, an approved asset
Commit with approvalWhat needs your confirmation first, and how long it waits before falling back to a safe alternative
Authority grade per classFor each privileged activity, one of five grades: not granted, propose only, act with approval, act within limits, or act freely. Everything privileged starts at not granted
LimitsWhere an activity involves a value, the band or ceiling inside which the worker acts unaided, and what happens outside it
ExclusionsNamed individuals or topics this pairing keeps away from. A tactical instruction rather than a capability limit
Handover and acceptanceWhat counts as qualified, what must be in the record, how long you have, and what happens on a timeout
Hand backYou can return an account with an instruction, which is how a long nurture actually starts
Escalate to me onThe named conditions that interrupt you rather than waiting for a digest
AvailabilityThe windows it may offer, refreshed from your calendar rather than typed in once
Authority

Nothing is switched off. Everything privileged is granted.

There is a version of this product that lists things a virtual worker may never do. It reads as responsible and it is wrong.

A hard coded prohibition is a bet that nobody will ever have a legitimate reason, and that bet loses. A worker negotiating a data sharing memorandum has to discuss terms. A renewal worker may legitimately apply a discount inside a band your pricing system already approves. A worker doing new hire screening or onboarding has to see compensation, leave balances and beneficiaries, because that is the job.

The platform does not withhold capability. It withholds authority, and authority is configuration.

GradeMeaning
Not grantedUnavailable to this worker. Where every privileged activity starts on a newly commissioned one
ProposeThe worker prepares and recommends. A human acts, and nothing reaches the counterparty
Act with approvalThe worker acts once a named approver confirms
Act within limitsUnaided inside a declared band, ceiling or mandate. Outside it, back to approval
Act freelyNo per instance gate within the class

Privileged activities, all off until granted: pricing and quotation, discounting and commercial concession, contractual terms including memoranda and service levels, delivery commitments, forward looking product statements, transaction execution, refunds and credits, access to sensitive personal data, and contact with a named individual outside the ordinary scope. Every grant carries a grantor with the standing to give it, a scope, a ceiling, an expiry, a reason and a review interval. And a grantor cannot confer authority they do not themselves hold: a seller who cannot approve a fifteen percent discount cannot give that to a worker, and the request routes to whoever can.

verified_user
The instinct behind those prohibitions survives as an invariant: a worker never authors a commitment, it sources one. The reason to want a rule against quoting was never really about quoting. It was about a worker inventing a number. The source may be a term sheet, a pricing or configuration engine reached over an API or MCP tool, an approval workflow, a negotiation mandate, or a person answering in the moment. A worker with discounting authority does not improvise a discount: it calls the pricing tool, receives an approved figure inside a band, and conveys it. The counterparty experiences a negotiation. The system records a sourced value with its provenance, its ceiling and its approver.
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What stays fixed is not a product choice. Compliance and consent obligations, the duty not to misrepresent what the worker is when asked directly, and the obligation to honour a request not to be contacted are legal floors in your jurisdiction rather than capabilities we are withholding. The compliance engine enforces what a jurisdiction requires and configuration expresses what it permits.
Negotiation

A mandate is the terms equivalent of an objective ladder.

A data sharing memorandum, a service level agreement and its remedies, a renewal price, a partner arrangement. This is the case the authority model exists for.

ElementWhat it declares
ScopeWhich instrument, which counterparty, which clauses are in play
Opening positionWhere the worker starts. Sourced rather than chosen
Concession ladderWhat may be conceded and in what order, because conceding in the wrong order gives away value that did not need to move
Reservation pointThe floor. Reaching it is an escalation rather than a failure
TradesWhat may be sought for each concession, so a concession is a trade and not a gift
Authority to closeWhether the worker may agree the final position, propose it, or only report it
ExpiryMandates do not stand indefinitely
history_edu
The record is the deliverable. A negotiation produces a position history: every offer made, its source, its authority, the counterparty's response, and where the exchange currently sits. That is what a lawyer or a commercial manager actually needs, and producing it reliably is arguably worth more than the conversation itself.

Bounded and revocable

You can narrow a worker's authority at any moment and it takes effect on the next call rather than the next release. Nothing about delegation requires an administrator or a deployment.

You remain accountable

Delegated authority is still your authority. The platform's job is to make the delegation explicit, inspectable and reversible, not to relocate the accountability into a system. Anyone who tells you a machine can carry the accountability is selling you something.

Instructions

Tell it what to do. Do not edit its prompt.

An instruction is typed, scoped, attributed, time bounded and visible. Prioritise this account. Stop while a complaint is open. Lead with the security angle. Find out who signed the last renewal. Interrupt me if they mention the incumbent. Move this to me. Give it back to nurture for two quarters.

The sales representative

Directs what happens on their accounts: priority, approach, exclusions, escalation, handover and hand back. They cannot change how the fleet is paced and they cannot approve a prompt revision.

The inside sales manager

Human or virtual. Directs how the fleet works: assignment, capacity, pacing, list allocation, coaching and the approval of revisions. They cannot authorise a commitment on a representative's account, because it is not their account.

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Precedence is explicit, because instructions will conflict and an implicit rule is one nobody can predict. Compliance and consent first, never overridable by anyone. Then the platform's own guardrails, never overridable by a customer. Then manager instructions about fleet behaviour, then representative instructions about account behaviour, then the worker's own plan. An instruction that would cross a higher line is refused with the reason rather than partially applied.
spellcheck
Free text is interpreted, echoed and confirmed. People will type "be more aggressive with Acme" into a chat, and wanting that is entirely reasonable. The platform interprets it, states back what it understood including the scope and the expiry, and applies it on confirmation. A misread instruction that silently changes behaviour on live accounts is exactly the failure that destroys trust in a system like this. And instructions expire, because an indefinite one is a trap, most obviously when it was given by somebody who has since left.
Orders and signatures

Some workers close. None of them sign.

Renewals of subscriptions and maintenance agreements are the common case: the terms exist, the relationship exists, and the conversation is a confirmation rather than a negotiation.

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The platform never executes the transaction and never holds the signature. Orders are placed in your order or subscription system. Contracts are signed wherever you sign contracts, whether that is an electronic signature service or a wet ink process with a company stamp and a courier. The platform works around the transaction and reacts to its events. It is never the system of record for the transaction itself.

A worker never authors a commitment; it sources one. Where it holds no pricing authority a request for different terms escalates. Where it does, the same request is a call to whoever owns the answer.

A variation leaves, or routes

Where the worker holds no pricing authority, a different price, term, quantity or entity is a variation and it escalates immediately. Where it does hold authority, the same request routes to the system that owns the answer. It never invents a figure either way.

A confirmation is not an execution

It is warranted evidence of what a person said. It is never evidence that a contract exists. Only your order system can say an order was placed, and only your signing system or contract record can say a contract was signed.

Event we react toWhat the worker does
Signature packet sentNotifies, and starts the chase cadence
Viewed, not signedWaits the configured interval, then one gentle follow up
Signed by one partyRecords progress. Does not treat as complete
DeclinedStops immediately and escalates. A decline is a human conversation
Expired or voidedEscalates, and does not silently reissue
CompletedRecords the outcome, updates the account, thanks the customer, closes the flow
AmendedTreated as a variation, so it escalates
Offline signature recordedIdentical to completed. Wet ink and a company stamp are the normal path in several of our markets, so the flow responds to the event and treats how the signature was obtained as a property of it
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Cancellation and non-renewal are first class outcomes, not failures to be worked around. A customer who says they are not renewing gets a clean acknowledgement, an honest question about why recorded as intelligence, an offer to involve a human, and no retention pressure from a machine. A worker that argues with a cancellation is in the same defect class as one that argues with a request not to be contacted.
The event system

Reacting, deriving, emitting.

Events divide by where they come from, which turns out to be more useful than what they are about.

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Observed

Arrived from outside, and we did not decide they happened. A stage change in the CRM, a renewal date approaching, a signature completed, a support ticket escalated, a payment failure.

psychology

Derived

Computed from what we see and what we know. A champion has gone quiet, coverage will fall short, three stakeholders mentioned the same competitor, a renewal is at risk.

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Emitted

Produced for your systems to consume. Meeting booked, qualification threshold reached, escalation raised, intelligence captured, suppression requested.

account_tree
"Why did it call this person today?" is a chain you can walk, not an inference. Back from the conversation to the work item, to the list and its origin, to the derived event that raised its priority, to the three observed events behind that derivation, to the stage change on Tuesday. It is the same discipline already applied to knowledge and to intelligence, closing the last place where the system could act for reasons nobody could reconstruct.

What it listens to

SourceWhat arrives
Customer relationship managementStage, owner, close date, amount, opportunities created, won or lost, contacts added or removed, and activity logged by a human, which is how the worker knows to stay out of the way
Subscription, billing and ordersRenewal approaching, auto-renew changed, term or seats changed, usage thresholds, payment failed, invoice overdue, entitlement lapsed, cancellation requested
Support and serviceTicket raised, severity escalated, satisfaction low, service level breached, ticket resolved
Signature and contractSent, viewed, signed, declined, expired, voided, completed, amended, and the manually recorded offline signature
Marketing and eventsCampaign launched, event date changed, registration, cancellation, attendance, no-show, asset downloaded, form completed
Product and usageTrial started or expiring, feature adoption, a lapse in logins on an account that was active

The subscription row is the richest untapped source in most businesses, because an expiring term and a failed payment are commercial events that almost never reach the person who could act on them. The support row is the second, because a support event is a sales event and most organisations cannot see that at all, the two systems never having been joined.

hourglass_disabled
Absence cannot be observed, only computed. The most valuable signals here are non-events. Nobody replied. The champion has not been heard from. The invoice was not paid. The renewal is approaching and nothing has happened. No system emits "nothing happened", so a scheduled evaluator runs alongside the reactive path and derives absence by looking for it.
The safety property

Events never dial.

An administrator will run a bulk update and forty thousand accounts will change owner. A subscription system will be migrated and every renewal date rewritten. A marketing platform will replay a week of webhooks after an outage. Each of these is normal, and each will happen.

An event never causes a call. An event can only create or reprioritise a piece of work. The worst an event storm can do is fill a queue, and a full queue is visible, throttled and reversible.

Outbound contact happens exclusively through the dispatcher, which applies the caps, the spacing, the compliance check and the suppression state before anything is sent. In a naively reactive system, each of those routine operational events produces an outbound catastrophe. Here the architecture makes it impossible rather than the policy making it unlikely.

compress

Coalescing

Forty edits to one opportunity in five minutes are one event as far as the worker is concerned.

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Circuit breaker

A connector exceeding its expected rate by a wide margin is paused rather than believed. The right answer to a suspicious flood is a person looking at it, not dropping it and not acting on it.

dataset

Bulk change detection

A change touching a large share of your records is reported as one thing that happened, rather than deriving thousands of individual consequences from it.

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One emitted event has no batching, no queue and no delay. A suppression request propagates to every connected system as fast as those systems can be told. A preference honoured in one system and not another is not honoured, and a failure to propagate is an incident rather than a retry.
Next step

Bring your rules of engagement to the briefing.

The fastest way to see whether this fits is to describe how you actually work with an inside sales team today: what they may commit, what they must check, and what you want to know about immediately.